Do not sell my personal information

As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.

Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing," or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.

Radiant is a female-founded artist collective and clothing brand creating limited edition, hand-dyed luxury tie dye loungewear. Radiant is deeply rooted in craftsmanship, transformation, and California culture. Our sweatpants and sweatshirts are a true pleasure to own and will live in your closet forever.

 Each garment is constructed of premium cotton and meticulously hand tied and dyed in Los Angeles. We harness the power of color and honor the history of tie dye, dating back thousands of years, shared by craftspeople worldwide. Tie dye is a craft that celebrates self-expression and individuality. No two are exactly alike and that is the beauty of it.

Sure, tastemakers are drawn to our brand, but Radiant is for anyone who wants to look their best while feeling their best. Wear it your way and experience the luxurious comfort and Radiant energy it brings you.


After 15+ years working in the art world as an advisor and curator, Radiant founder Julie Novakoff has returned to one of her original passions, the craft of tie dye.

Our origin story began when 9 years old Novakoff happened upon a 1970s Harper’s Bazaar magazine in her grandfather’s basement. This edition happened to feature tie dye fashion and the youth of the counterculture movement wearing it. A desire for Color, Culture, and Connection- these were the possibilities of tie dye, Then and Now.

Novakoff learned to appreciate premium, impeccably tailored clothing from her grandfather, who built a prominent textile company started by his father, who immigrated to the United States with limited family and funds. These inspirations and more power us to deliver only the very best product for your ultimate enjoyment.